Fragranze Italiane
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A marble surface with pink peonies, handwritten notes and a plaster head

Fragranze Italiane

From the idea to the shelf.

Italian production of home and personal fragrances, private label included.

Scroll to follow the route

Brief and concept We gather from the client the product type, audience, positioning, style, quantity, price bracket and project goals.
A marble surface with pink peonies, cards and handwritten notes forming a mood board
Fragrance research and development We select and develop the most suitable olfactory solution, working on notes, intensity, persistence and intended use.
A pipette dropping into a beaker of pink liquid, in the laboratory
Product development and sampling We define container, closure, sprayer or reeds, label, graphics and packaging; we make the samples for final approval.
Bottle, cap and label assembling into a finished diffuser beside its box
Production and packaging We start fragrance preparation, filling, closing, labelling, packaging and checks on the finished product.
The filling line with pink bottles in a row and an operator in a white glove
Delivery, shelf and final use The product is prepared, delivered to the client and distributed to the store, where the consumer buys and uses it.
The finished diffuser on a console at home, beside a vase of peonies
01
Fragranze Italiane brand mark

Private label

You put the brand on. We do the rest.

Since 2011 we have developed and manufactured home and personal fragrance for other brands. Our name does not appear on the finished product.

The team guides the choice of formulation, the selection of the aromas and the custom packing. The in-house design studio draws the label and the packaging.

Ask for a consultation

The work cycle

Five steps, from the scent to the box.

  1. 01

    Brief and concept

    We collect the product type, audience, positioning, style, quantity, price bracket and objectives.

  2. 02

    Fragrance research

    We select and develop the olfactory solution, working on notes, strength, longevity and use.

  3. 03

    Product and sampling

    We define container, closure, dispenser or reeds, label, artwork and packaging, then make the samples.

    The sample is approved before any production starts.

  4. 04

    Production and packing

    Compounding, filling, capping, labelling, packing and checks on the finished product.

    Certified and compliant with Italian regulations.

  5. 05

    Delivery and shelf

    The product is prepared, delivered and distributed to the point of sale.

First question

How many pieces it takes.

It is the first thing people ask, so it sits here rather than at the bottom of a page. These are our real minimums, by format.

  • Reed diffuser 125 ml 2.400 14.400 pieces in total
  • Reed diffuser 250 ml 2.400 14.400 pieces in total
  • Diffuser refill 500 ml 4.800 28.800 pieces in total
  • Scented gecko 4.800 28.800 pieces in total
  • Fabric spray 250 ml 4.800 28.800 pieces in total

The minimum order is 6 different fragrances: the right-hand column is what that adds up to.

Below these numbers the arithmetic does not work, once manufacturing, research, procurement and laboratory costs are counted. Time matters too: a project from scratch does not ship in two months.

What we make

Home, person, gift.

Home fragrance

Reed diffusers, refills, fabric sprays, car fragrance and gels.

Personal

Olfactory solutions for the person, developed on the same chain and by the same design studio.

Merchandising and gifts

An olfactory identity to give to customers, or to sell alongside the main product.

Questions

Before you decide.

Is private label right for us?

If you are ready to invest in the project, you are not launching within two months and you can work at 2,400 pieces per fragrance, yes.

If you want a few hundred pieces with your logo on, no: it would cost more than it returns.

Who designs the label?

Our design studio, working from your brand guidelines. If you already have artwork we adapt it to the format and the print constraints.

Is the product compliant?

Yes. Production is Italian and the finished product ships certified and compliant with the regulations in force, documentation included.

Can we start from an existing fragrance?

Yes, and it is the fastest route. You choose from the existing formulations and customise everything else: bottle, closure, label and packaging.

How long does it take?

A project from scratch does not ship within two months. What takes the time is settling the fragrance and approving the artwork, not the filling.

The other two divisions

AD Trend Collections ready for the shop floor. Star Sourcing Products developed and imported to spec.

First step

Tell us about the project.

A first conversation to understand what is needed, then a quote, artwork, fragrance selection and timings.

Ask for a consultation