The Genoa site from above at sunrise, the Star sign on the office block and the terminal cranes behind.

From idea to market.

An international group, integrated skills and a supply chain followed from origin to final destination.

AD Trend B2B collections for retail Star Sourcing Sourcing and made-to-measure projects Fragranze Italiane Private label, made in Italy
1995the year we started
3offices in China: Shanghai, Guangzhou and Fuzhou
48,000 m²of covered warehousing between Genoa and Lower Piedmont
20,000+items on display in the Genoa showroom

International network

A direct presence, a global network.

From our sites in Italy and China we coordinate an international network of partners and production chains, chosen to suit what each project needs.

What the map shows

The Star network

From our sites to the markets

Our offices in China follow sourcing, development and production control. The Italian sites coordinate logistics and distribution to customers in Italy and Europe. Open Italy or China to see the sites.

Italy
Genoa, Lower Piedmont and Inarzo
China
Shanghai, Guangzhou and Fuzhou
Distribution
Italy and Europe

Distribution

From Italy to Europe

From our logistics hubs, goods reach customers, chains, stores and trading partners in Italy and Europe. A structure organised to handle different channels, volumes and destinations.

Markets
Italy and Europe
Channels
Large retail · Retail · Wholesale · E‑commerce · Hospitality

Direct presence

The group’s operating core

From the Genoa headquarters to the logistics hubs of Lower Piedmont and the production plant in Inarzo, the Italian structure coordinates development, production, logistics and distribution.

Pick a site to read it

  • GenoaHeadquarters and showroom
  • Lower PiedmontLogistics network
  • Inarzo · VareseItalian production

Direct presence

China · 3 offices

A network built on the ground

With offices in Shanghai, Guangzhou and Fuzhou, we directly handle supplier sourcing, product development, sampling, production and quality control, keeping a constant link with Italy.

3 operating offices
Shanghai, Guangzhou, Fuzhou
Discover Star Sourcing
  • The Pudong skyline in Shanghai seen from the Bund at blue hour, its lights reflected in the river

    Shanghai 上海

    Asia headquarters

    Our main operating base in Asia coordinates suppliers in northern and eastern China and supports sample selection, product development and quality control.

    Building 4, No. 509 Renqing Road
    Zhangjiang, Pudong, Shanghai, China
  • The Canton Tower and the Guangzhou skyline on the Pearl River at blue hour

    Guangzhou (Canton) 广州

    Trade fair support

    Close to one of the main international trade fair hubs, it supports the Group during industry fairs and in its operating activities in southern China.

    1803 South Tower
    Continental Center, No. 1068 Xingang Dong Road
    Guangzhou, China
  • Fuzhou along the Min River, with a lit bridge and mountains behind, at blue hour

    Fuzhou 福州

    Operating base in Fujian

    It follows the suppliers and production in the Fujian area directly, keeping a constant link with the Group’s other offices and with the Italian headquarters.

    1110, C2 Office Building, Wanda Plaza
    No. 8 Aojiang Road, Taijiang District
    Fuzhou, Fujian, China

Map legend

Sites and offices

  • GenoaHeadquarters and showroom
  • Lower PiedmontLogistics network
  • Inarzo · VareseItalian production

Sourcing Distribution

The aisle of the AD Trend trade fair stand, with the collections set up

The group

Thirty-one years in the same supply chain.

Star was founded in 1995 by people already working in giftware. The offices in Shanghai, Guangzhou and Fuzhou followed in 1998.

From then on the group stopped being an importer. The people who follow the order, approve the samples, inspect production and arrange shipping are our own.

  • In-house graphic design and photographic studio
  • Licences for major international properties
  • Photovoltaic plant on the warehouse roofs

Let’s work together

Let’s talk about your project.

Three specialisms, backed by the experience and the structure of the Star Group. Find the area that fits your need and contact our team.

AD Trend

Collections for your range

AD Trend branded collections for home, kitchen, decoration and gifting. Year-round and seasonal ranges: Christmas, spring-summer and autumn.

For retailers, chains, wholesalers and hospitality.

Contact AD Trend

Star Sourcing

Products and suppliers for your business

We source products and suppliers around your needs, handling development, sampling, quality control, import and delivery.

For companies, brands and commercial and industrial partners.

Contact Star Sourcing

Fragranze Italiane

Fragrances under your brand

We develop and produce private label fragrances in Italy, from choosing the scent and the bottle to filling and packaging.

For brands, chains and companies.

Contact Fragranze Italiane

Not sure which area to choose?

Tell us what you need: we will put you in touch with the right team.

Contact the group

The group’s retail network

Maison et Cadeaux

Our experience, in store.

Maison et Cadeaux is the Star Group’s chain of stores for home, decoration and gifts. A range of year-round items and seasonal collections helps shoppers choose products for their rooms and for everyday occasions.

Discover our stores (opens in a new tab)
Inside a Maison et Cadeaux store, with shelves of vases and candles and a display table in the middle