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An international home-goods trade fair, with a table of diffusers, sprays and candles from different producers, each in its own colour

AD Trend

From research to the complete collection.

Collections for the home, the kitchen and the seasons, distributed to trade professionals.

Scroll to follow the route

Trend research and international scouting We analyse the market, sales data and new styles, visiting international fairs, markets and manufacturers to find products and commercial opportunities. The collections
Buyers at an international trade fair and, in the foreground, diffusers and sprays from different producers with no common identity
Collection development We select the product range and turn it into a coordinated collection, working on shapes, colours, graphics, assortments, packaging and commercial positioning. The line
The same items lined up in the graphic studio, all dressed in the white AD Trend line
Showroom presentation and order taking We set up the collections in our Genoa showroom and present them to buyers, who select the products, assortments and quantities best suited to their stores. The showroom
The Genoa showroom with its terracotta wall and glass lamps, and two buyers looking at the collection
Production, control and logistics We confirm production runs, check quality and compliance and organise international transport through to arrival at our Italian logistics hubs. Locations and logistics
The Italian warehouse at sunset, with pallets of the collection and a container behind
Distribution and arrival on shelf We prepare and distribute orders to customers, bringing coordinated, ready-to-sell collections into stores. Become a client
The store shelf with the complete AD Trend collection and the Agrumi diffuser in front
01

Breadth of range

Home, gifting, seasonal.

B2B collections ready for large retail, chains, wholesalers, stores and hospitality, across home, gifts and seasonal.

3,000+ m2

of showroom in Genoa

  • 20,000+ items on display
  • Direct logistics availability
The showroom

The collections

A collection for every season.

  1. Everyday
  2. Christmas
  3. Spring-Summer
  4. Autumn

01 / 04

Everyday

All year round

Home, kitchen, decoration and gifting: the AD Trend year-round range.

In the catalogues

  • Home furnishings
  • Decorations
  • Kitchen & Cookware
See in the gallery
A living room with a light sofa and animal-print cushions
A citrus squeezer and oranges on a blue majolica tablecloth
Lamps and glowing spheres beside a carved cabinet

02 / 04

Christmas

AD Xmas

Trees, ornaments, lights and decorations for the most awaited season.

In the catalogues

  • Christmas 2026 · Volume 1
  • Volume 2
  • Volume 3
See in the gallery
Golden light-up reindeer in the Christmas showroom
A tree decorated with tartan bows in the showroom
A wall of Christmas mugs on black shelves

03 / 04

Spring-Summer

The warm season

Outdoor, garden, table and accessories for the warm season.

In the catalogues

  • Spring-Summer 2026
  • Spring Summer 2027 preview
See in the gallery
A hanging chair by a pool at sunset
A table laid with lemon-print plates and jugs
A wrought-iron table and chairs in a garden

04 / 04

Autumn

& cosy home special

Warm colours, textiles and decorations for a home getting ready for winter.

In the catalogues

  • Autumn 2026 & cosy home special
See in the gallery
An armchair with a tartan throw in front of a lit fireplace
Decorative pumpkins and a wreath on a wooden staircase
An autumn table with pumpkins in front of the fireplace

The line

Different items, one family.

Same box, same hierarchy, one colour per fragrance: this is how items born apart become a line you recognise on the shelf.

Six fragrances · Reed diffuser

One fragrance, in every format

Frutti rossi, from the diffuser to the car.

  • Reed diffuser Reed diffuser
  • Diffuser refill Diffuser refill
  • Room and fabric spray Room and fabric spray
  • Scented room water Scented room water
  • Liquid room fragrance Liquid room fragrance
  • Liquid car fragrance Liquid car fragrance
  • Hanging car fragrance Hanging car fragrance
  • Scented clog Scented clog
  • Scented guitar Scented guitar
  • Scented gecko Scented gecko
  • Scented wooden spheres Scented wooden spheres
  • Scented decorative granules Scented decorative granules
  • Scented vacuum storage bag Scented vacuum storage bag
  • Indoor dehumidifier Indoor dehumidifier

The gallery

The collections, up close.

Scroll to see a few, or open the gallery and filter by collection.

See every photograph

A beach bar with prints, plants and stools Spring and summer A reed diffuser and dispenser on a bathroom counter Home accessories Three stone-effect pans seen from above, with meat and pasta Kitchen A corner by a lit fireplace with throws, cushions and a mug Autumn The Christmas showroom aisle, dressed on both sides Christmas A terrace table with lemon-patterned tableware and the sea behind Spring and summer A height-adjustable workstation with coloured lighting Home accessories Green pots and kitchen textiles on a wooden worktop Kitchen A leather armchair by the fire, with a checked throw and a log basket Autumn The neon sign «c'est la vie» on a showroom wall Christmas A hanging egg chair beside the pool at dusk Spring and summer Two round marble side tables in front of a light armchair Home accessories
A coffee machine, mugs and a jar on a shelf Kitchen Autumn flowers and decorative pumpkins arranged on a table Autumn Lit golden reindeer among the dressed trees Christmas A garden swing seat with a canopy, in front of a villa Spring and summer A bathroom with a counter basin, wood and light textiles Home accessories A bar corner with a decanter, glasses and books Kitchen Two people on a sofa with candles, pumpkins and leaves on the table Autumn The golden reindeer up close, among curtains of lights Christmas A white gazebo with outdoor seating beside the pool Spring and summer A child assembles a wall clock, the numbers spread on the table Home accessories The kitchen corner of the showroom, with jars and white dressers Kitchen Knitted decorative pumpkins in yellow and white on a counter Autumn

The catalogues

Browse the 2026 collections.

Everyday, Christmas, Spring-Summer and Autumn: each collection has its catalogue.

Go to the catalogues Customer area

Genoa showroom

The collections, set up for real.

At the Genoa headquarters the permanent showroom shows the collections as they look in store. Visits are by appointment.

of permanent showroom
3,000+ m2
items on display
20,000+

Via Giuseppe Ungaretti 6, Genoa

Book a visit The showroom

A corner of the showroom with a green armchair, lamps and mirrors
The light-up reindeer of the Christmas showroom
The spring set-up with flowers and shelves

Become a customer

Let’s open the account.

We need your billing details and two lines on what you sell. We ask for the rest ourselves.

Want to work with us?

Check the open positions.

Go to Careers
Administrative office, head office and showroom
Via Giuseppe Ungaretti, 6
16157 Genoa, Italy
Opening hours
Monday to Friday, 8.30 to 18.00

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